Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 05199
VM0005199Membermember5199@example.test · +601110005199 · Preferred outlet: OPLUMO Outlet 15
Birthday SoonLunch
Consent Status
Opted In
Points Balance
584
Current loyalty balance
Lifetime Spend
RM 730
Across 25 visits
Total Visits
25
Since 2025-03-19
Average Order Value
RM 34
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
137d
2026-05-25
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
584 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-25 · OPLUMO Outlet 15
Outlet purchase
2026-05-13 · Member activity · RM 25.50
App session
2026-05-01 · OPLUMO Outlet 15
Points credited
2026-04-19 · Member activity · RM 28.90
Win-back campaign delivered
2026-04-07 · OPLUMO Outlet 15
Outlet purchase
2026-03-26 · Member activity · RM 32.30
Points credited
2026-03-14 · OPLUMO Outlet 15
Outlet purchase
2026-03-02 · Member activity · RM 35.70