Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 05175
VM0005175Goldmember5175@example.test · +601110005175 · Preferred outlet: OPLUMO Outlet 8
Birthday SoonLunch
Consent Status
Opted In
Points Balance
3,401
Current loyalty balance
Lifetime Spend
RM 4,251
Across 29 visits
Total Visits
29
Since 2025-01-20
Average Order Value
RM 126
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
123d
2026-06-08
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,401 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-08 · OPLUMO Outlet 8
Outlet purchase
2026-05-27 · Member activity · RM 94.50
App session
2026-05-15 · OPLUMO Outlet 8
Points credited
2026-05-03 · Member activity · RM 107.10
Win-back campaign delivered
2026-04-21 · OPLUMO Outlet 8
Outlet purchase
2026-04-09 · Member activity · RM 119.70
Points credited
2026-03-28 · OPLUMO Outlet 8
Outlet purchase
2026-03-16 · Member activity · RM 132.30