Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 05151
VM0005151Silvermember5151@example.test · +601110005151 · Preferred outlet: OPLUMO Outlet 1
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,705
Current loyalty balance
Lifetime Spend
RM 2,131
Across 18 visits
Total Visits
18
Since 2025-08-12
Average Order Value
RM 126
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
117d
2026-06-14
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,705 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-14 · OPLUMO Outlet 1
Outlet purchase
2026-06-02 · Member activity · RM 94.50
App session
2026-05-21 · OPLUMO Outlet 1
Points credited
2026-05-09 · Member activity · RM 107.10
Win-back campaign delivered
2026-04-27 · OPLUMO Outlet 1
Outlet purchase
2026-04-15 · Member activity · RM 119.70
Points credited
2026-04-03 · OPLUMO Outlet 1
Outlet purchase
2026-03-22 · Member activity · RM 132.30