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Members · Customer 360

Customer 360

A complete view of this member's profile, value, behaviour and engagement across all outlets.

N0

Nurul 05133

VM0005133Gold

member5133@example.test · +601110005133 · Preferred outlet: OPLUMO Outlet 17

New JoinerHigh Value
Consent Status
Opted Out
Points Balance
3,409
Current loyalty balance
Lifetime Spend
RM 4,261
Across 36 visits
Total Visits
36
Since 2024-11-08
Average Order Value
RM 114
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
70d
2026-07-31
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards

Gold member

★
3,409 pointsCurrent redeemable points balance.
%
RM10 Birthday RewardAvailable · expires 2026-12-31
%
Free BeverageAvailable · expires 2026-11-30
Member notes

Relationship context

N
CRM NotePrefers weekend visits
N
CRM NoteConsider win-back offer
Recent activity

Member timeline

Win-back campaign delivered
2026-07-31 · OPLUMO Outlet 17
Outlet purchase
2026-07-19 · Member activity · RM 85.50
App session
2026-07-07 · OPLUMO Outlet 17
Points credited
2026-06-25 · Member activity · RM 96.90
Win-back campaign delivered
2026-06-13 · OPLUMO Outlet 17
Outlet purchase
2026-06-01 · Member activity · RM 108.30
Points credited
2026-05-20 · OPLUMO Outlet 17
Outlet purchase
2026-05-08 · Member activity · RM 119.70