Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 05123
VM0005123Silvermember5123@example.test · +601110005123 · Preferred outlet: OPLUMO Outlet 7
WeekendApp User
Consent Status
Opted In
Points Balance
1,868
Current loyalty balance
Lifetime Spend
RM 2,336
Across 44 visits
Total Visits
44
Since 2024-03-26
Average Order Value
RM 43
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
153d
2026-05-09
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,868 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-09 · OPLUMO Outlet 7
Outlet purchase
2026-04-27 · Member activity · RM 32.25
App session
2026-04-15 · OPLUMO Outlet 7
Points credited
2026-04-03 · Member activity · RM 36.55
Win-back campaign delivered
2026-03-22 · OPLUMO Outlet 7
Outlet purchase
2026-03-10 · Member activity · RM 40.85
Points credited
2026-02-26 · OPLUMO Outlet 7
Outlet purchase
2026-02-14 · Member activity · RM 45.15