Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 05055
VM0005055Platinummember5055@example.test · +601110005055 · Preferred outlet: OPLUMO Outlet 7
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
5,316
Current loyalty balance
Lifetime Spend
RM 6,645
Across 44 visits
Total Visits
44
Since 2024-05-01
Average Order Value
RM 175
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
117d
2026-06-14
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Platinum tier
Membership & rewards
Platinum member
5,316 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-14 · OPLUMO Outlet 7
Outlet purchase
2026-06-02 · Member activity · RM 131.25
App session
2026-05-21 · OPLUMO Outlet 7
Points credited
2026-05-09 · Member activity · RM 148.75
Win-back campaign delivered
2026-04-27 · OPLUMO Outlet 7
Outlet purchase
2026-04-15 · Member activity · RM 166.25
Points credited
2026-04-03 · OPLUMO Outlet 7
Outlet purchase
2026-03-22 · Member activity · RM 183.75