Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 05031
VM0005031Platinummember5031@example.test · +601110005031 · Preferred outlet: OPLUMO Outlet 17
Birthday SoonLunch
Consent Status
Opted In
Points Balance
5,438
Current loyalty balance
Lifetime Spend
RM 6,798
Across 44 visits
Total Visits
44
Since 2024-04-14
Average Order Value
RM 149
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
134d
2026-05-28
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Platinum tier
Membership & rewards
Platinum member
5,438 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-28 · OPLUMO Outlet 17
Outlet purchase
2026-05-16 · Member activity · RM 111.75
App session
2026-05-04 · OPLUMO Outlet 17
Points credited
2026-04-22 · Member activity · RM 126.65
Win-back campaign delivered
2026-04-10 · OPLUMO Outlet 17
Outlet purchase
2026-03-29 · Member activity · RM 141.55
Points credited
2026-03-17 · OPLUMO Outlet 17
Outlet purchase
2026-03-05 · Member activity · RM 156.45