Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 05019
VM0005019Silvermember5019@example.test · +601110005019 · Preferred outlet: OPLUMO Outlet 5
WeekendApp User
Consent Status
Opted In
Points Balance
1,715
Current loyalty balance
Lifetime Spend
RM 2,145
Across 29 visits
Total Visits
29
Since 2025-03-29
Average Order Value
RM 65
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
55d
2026-08-15
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,715 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-15 · OPLUMO Outlet 5
Outlet purchase
2026-08-03 · Member activity · RM 48.75
App session
2026-07-22 · OPLUMO Outlet 5
Points credited
2026-07-10 · Member activity · RM 55.25
Win-back campaign delivered
2026-06-28 · OPLUMO Outlet 5
Outlet purchase
2026-06-16 · Member activity · RM 61.75
Points credited
2026-06-04 · OPLUMO Outlet 5
Outlet purchase
2026-05-23 · Member activity · RM 68.25