Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 05015
VM0005015Silvermember5015@example.test · +601110005015 · Preferred outlet: OPLUMO Outlet 1
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,912
Current loyalty balance
Lifetime Spend
RM 2,391
Across 13 visits
Total Visits
13
Since 2026-01-26
Average Order Value
RM 167
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
40d
2026-08-30
App Status
Installed
OPLUMO App relationship
Member Status
Active
Silver tier
Membership & rewards
Silver member
1,912 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-08-30 · OPLUMO Outlet 1
Outlet purchase
2026-08-18 · Member activity · RM 125.25
App session
2026-08-06 · OPLUMO Outlet 1
Points credited
2026-07-25 · Member activity · RM 141.95
Win-back campaign delivered
2026-07-13 · OPLUMO Outlet 1
Outlet purchase
2026-07-01 · Member activity · RM 158.65
Points credited
2026-06-19 · OPLUMO Outlet 1
Outlet purchase
2026-06-07 · Member activity · RM 175.35