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Members · Customer 360

Customer 360

A complete view of this member's profile, value, behaviour and engagement across all outlets.

N0

Nurul 05001

VM0005001Silver

member5001@example.test · +601110005001 · Preferred outlet: OPLUMO Outlet 4

FamilyDelivery
Consent Status
Opted In
Points Balance
1,166
Current loyalty balance
Lifetime Spend
RM 1,458
Across 31 visits
Total Visits
31
Since 2025-01-27
Average Order Value
RM 60
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
80d
2026-07-21
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards

Silver member

★
1,166 pointsCurrent redeemable points balance.
%
RM10 Birthday RewardAvailable · expires 2026-12-31
%
Free BeverageAvailable · expires 2026-11-30
Member notes

Relationship context

N
CRM NotePrefers weekend visits
N
CRM NoteConsider win-back offer
Recent activity

Member timeline

Win-back campaign delivered
2026-07-21 · OPLUMO Outlet 4
Outlet purchase
2026-07-09 · Member activity · RM 45.00
App session
2026-06-27 · OPLUMO Outlet 4
Points credited
2026-06-15 · Member activity · RM 51.00
Win-back campaign delivered
2026-06-03 · OPLUMO Outlet 4
Outlet purchase
2026-05-22 · Member activity · RM 57.00
Points credited
2026-05-10 · OPLUMO Outlet 4
Outlet purchase
2026-04-28 · Member activity · RM 63.00