Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 04971
VM0004971Silvermember4971@example.test · +601110004971 · Preferred outlet: OPLUMO Outlet 8
WeekendApp User
Consent Status
Opted In
Points Balance
1,373
Current loyalty balance
Lifetime Spend
RM 1,717
Across 32 visits
Total Visits
32
Since 2024-12-28
Average Order Value
RM 65
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
92d
2026-07-09
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,373 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-07-09 · OPLUMO Outlet 8
Outlet purchase
2026-06-27 · Member activity · RM 48.75
App session
2026-06-15 · OPLUMO Outlet 8
Points credited
2026-06-03 · Member activity · RM 55.25
Win-back campaign delivered
2026-05-22 · OPLUMO Outlet 8
Outlet purchase
2026-05-10 · Member activity · RM 61.75
Points credited
2026-04-28 · OPLUMO Outlet 8
Outlet purchase
2026-04-16 · Member activity · RM 68.25