Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 04967
VM0004967Goldmember4967@example.test · +601110004967 · Preferred outlet: OPLUMO Outlet 4
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,566
Current loyalty balance
Lifetime Spend
RM 3,208
Across 20 visits
Total Visits
20
Since 2025-05-06
Average Order Value
RM 176
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
179d
2026-04-13
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,566 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-13 · OPLUMO Outlet 4
Outlet purchase
2026-04-01 · Member activity · RM 132.00
App session
2026-03-20 · OPLUMO Outlet 4
Points credited
2026-03-08 · Member activity · RM 149.60
Win-back campaign delivered
2026-02-24 · OPLUMO Outlet 4
Outlet purchase
2026-02-12 · Member activity · RM 167.20
Points credited
2026-01-31 · OPLUMO Outlet 4
Outlet purchase
2026-01-19 · Member activity · RM 184.80