Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 00495
VM0000495Membermember495@example.test · +601110000495 · Preferred outlet: OPLUMO Outlet 3
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
53
Current loyalty balance
Lifetime Spend
RM 67
Across 1 visits
Total Visits
1
Since 2026-07-28
Average Order Value
RM 80
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
55d
2026-08-15
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
53 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-15 · OPLUMO Outlet 3
Outlet purchase
2026-08-03 · Member activity · RM 60.00
App session
2026-07-22 · OPLUMO Outlet 3
Points credited
2026-07-10 · Member activity · RM 68.00
Win-back campaign delivered
2026-06-28 · OPLUMO Outlet 3
Outlet purchase
2026-06-16 · Member activity · RM 76.00
Points credited
2026-06-04 · OPLUMO Outlet 3
Outlet purchase
2026-05-23 · Member activity · RM 84.00