Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 04935
VM0004935Membermember4935@example.test · +601110004935 · Preferred outlet: OPLUMO Outlet 6
Birthday SoonLunch
Consent Status
Opted In
Points Balance
858
Current loyalty balance
Lifetime Spend
RM 1,073
Across 6 visits
Total Visits
6
Since 2026-05-27
Average Order Value
RM 145
Member AOV
Preferred Outlet
OPLUMO Outlet 6
Most visited location
Last Visit
45d
2026-08-25
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
858 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-25 · OPLUMO Outlet 6
Outlet purchase
2026-08-13 · Member activity · RM 108.75
App session
2026-08-01 · OPLUMO Outlet 6
Points credited
2026-07-20 · Member activity · RM 123.25
Win-back campaign delivered
2026-07-08 · OPLUMO Outlet 6
Outlet purchase
2026-06-26 · Member activity · RM 137.75
Points credited
2026-06-14 · OPLUMO Outlet 6
Outlet purchase
2026-06-02 · Member activity · RM 152.25