Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 00491
VM0000491Goldmember491@example.test · +601110000491 · Preferred outlet: OPLUMO Outlet 16
WeekendApp User
Consent Status
Opted In
Points Balance
2,527
Current loyalty balance
Lifetime Spend
RM 3,160
Across 37 visits
Total Visits
37
Since 2024-09-03
Average Order Value
RM 102
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
118d
2026-06-13
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,527 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-13 · OPLUMO Outlet 16
Outlet purchase
2026-06-01 · Member activity · RM 76.50
App session
2026-05-20 · OPLUMO Outlet 16
Points credited
2026-05-08 · Member activity · RM 86.70
Win-back campaign delivered
2026-04-26 · OPLUMO Outlet 16
Outlet purchase
2026-04-14 · Member activity · RM 96.90
Points credited
2026-04-02 · OPLUMO Outlet 16
Outlet purchase
2026-03-21 · Member activity · RM 107.10