Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 04895
VM0004895Goldmember4895@example.test · +601110004895 · Preferred outlet: OPLUMO Outlet 17
Birthday SoonLunch
Consent Status
Opted In
Points Balance
3,420
Current loyalty balance
Lifetime Spend
RM 4,275
Across 45 visits
Total Visits
45
Since 2024-05-10
Average Order Value
RM 80
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
90d
2026-07-11
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
3,420 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-11 · OPLUMO Outlet 17
Outlet purchase
2026-06-29 · Member activity · RM 60.00
App session
2026-06-17 · OPLUMO Outlet 17
Points credited
2026-06-05 · Member activity · RM 68.00
Win-back campaign delivered
2026-05-24 · OPLUMO Outlet 17
Outlet purchase
2026-05-12 · Member activity · RM 76.00
Points credited
2026-04-30 · OPLUMO Outlet 17
Outlet purchase
2026-04-18 · Member activity · RM 84.00