Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 04875
VM0004875Silvermember4875@example.test · +601110004875 · Preferred outlet: OPLUMO Outlet 14
WeekendApp User
Consent Status
Opted In
Points Balance
1,243
Current loyalty balance
Lifetime Spend
RM 1,555
Across 17 visits
Total Visits
17
Since 2025-07-13
Average Order Value
RM 87
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
165d
2026-04-27
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,243 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-27 · OPLUMO Outlet 14
Outlet purchase
2026-04-15 · Member activity · RM 65.25
App session
2026-04-03 · OPLUMO Outlet 14
Points credited
2026-03-22 · Member activity · RM 73.95
Win-back campaign delivered
2026-03-10 · OPLUMO Outlet 14
Outlet purchase
2026-02-26 · Member activity · RM 82.65
Points credited
2026-02-14 · OPLUMO Outlet 14
Outlet purchase
2026-02-02 · Member activity · RM 91.35