Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 04863
VM0004863Membermember4863@example.test · +601110004863 · Preferred outlet: OPLUMO Outlet 2
Birthday SoonLunch
Consent Status
Opted In
Points Balance
622
Current loyalty balance
Lifetime Spend
RM 778
Across 5 visits
Total Visits
5
Since 2026-06-07
Average Order Value
RM 151
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
52d
2026-08-18
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
622 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-18 · OPLUMO Outlet 2
Outlet purchase
2026-08-06 · Member activity · RM 113.25
App session
2026-07-25 · OPLUMO Outlet 2
Points credited
2026-07-13 · Member activity · RM 128.35
Win-back campaign delivered
2026-07-01 · OPLUMO Outlet 2
Outlet purchase
2026-06-19 · Member activity · RM 143.45
Points credited
2026-06-07 · OPLUMO Outlet 2
Outlet purchase
2026-05-26 · Member activity · RM 158.55