Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 04835
VM0004835Goldmember4835@example.test · +601110004835 · Preferred outlet: OPLUMO Outlet 8
WeekendApp User
Consent Status
Opted In
Points Balance
3,443
Current loyalty balance
Lifetime Spend
RM 4,304
Across 30 visits
Total Visits
30
Since 2025-02-24
Average Order Value
RM 165
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
70d
2026-07-31
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
3,443 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-31 · OPLUMO Outlet 8
Outlet purchase
2026-07-19 · Member activity · RM 123.75
App session
2026-07-07 · OPLUMO Outlet 8
Points credited
2026-06-25 · Member activity · RM 140.25
Win-back campaign delivered
2026-06-13 · OPLUMO Outlet 8
Outlet purchase
2026-06-01 · Member activity · RM 156.75
Points credited
2026-05-20 · OPLUMO Outlet 8
Outlet purchase
2026-05-08 · Member activity · RM 173.25