Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 04815
VM0004815Membermember4815@example.test · +601110004815 · Preferred outlet: OPLUMO Outlet 5
Birthday SoonLunch
Consent Status
Opted In
Points Balance
532
Current loyalty balance
Lifetime Spend
RM 665
Across 10 visits
Total Visits
10
Since 2026-04-19
Average Order Value
RM 62
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
11d
2026-09-28
App Status
Installed
OPLUMO App relationship
Member Status
Active
Member tier
Membership & rewards
Member member
532 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-09-28 · OPLUMO Outlet 5
Outlet purchase
2026-09-16 · Member activity · RM 46.50
App session
2026-09-04 · OPLUMO Outlet 5
Points credited
2026-08-23 · Member activity · RM 52.70
Win-back campaign delivered
2026-08-11 · OPLUMO Outlet 5
Outlet purchase
2026-07-30 · Member activity · RM 58.90
Points credited
2026-07-18 · OPLUMO Outlet 5
Outlet purchase
2026-07-06 · Member activity · RM 65.10