Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 00479
VM0000479Membermember479@example.test · +601110000479 · Preferred outlet: OPLUMO Outlet 4
Birthday SoonLunch
Consent Status
Opted In
Points Balance
224
Current loyalty balance
Lifetime Spend
RM 280
Across 7 visits
Total Visits
7
Since 2026-03-26
Average Order Value
RM 52
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
89d
2026-07-12
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
224 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-12 · OPLUMO Outlet 4
Outlet purchase
2026-06-30 · Member activity · RM 39.00
App session
2026-06-18 · OPLUMO Outlet 4
Points credited
2026-06-06 · Member activity · RM 44.20
Win-back campaign delivered
2026-05-25 · OPLUMO Outlet 4
Outlet purchase
2026-05-13 · Member activity · RM 49.40
Points credited
2026-05-01 · OPLUMO Outlet 4
Outlet purchase
2026-04-19 · Member activity · RM 54.60