Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 04779
VM0004779Silvermember4779@example.test · +601110004779 · Preferred outlet: OPLUMO Outlet 3
WeekendApp User
Consent Status
Opted In
Points Balance
1,308
Current loyalty balance
Lifetime Spend
RM 1,636
Across 13 visits
Total Visits
13
Since 2025-09-23
Average Order Value
RM 116
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
165d
2026-04-27
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,308 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-27 · OPLUMO Outlet 3
Outlet purchase
2026-04-15 · Member activity · RM 87.00
App session
2026-04-03 · OPLUMO Outlet 3
Points credited
2026-03-22 · Member activity · RM 98.60
Win-back campaign delivered
2026-03-10 · OPLUMO Outlet 3
Outlet purchase
2026-02-26 · Member activity · RM 110.20
Points credited
2026-02-14 · OPLUMO Outlet 3
Outlet purchase
2026-02-02 · Member activity · RM 121.80