Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 04751
VM0004751Silvermember4751@example.test · +601110004751 · Preferred outlet: OPLUMO Outlet 9
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,614
Current loyalty balance
Lifetime Spend
RM 2,018
Across 15 visits
Total Visits
15
Since 2025-08-08
Average Order Value
RM 149
Member AOV
Preferred Outlet
OPLUMO Outlet 9
Most visited location
Last Visit
175d
2026-04-17
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,614 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-17 · OPLUMO Outlet 9
Outlet purchase
2026-04-05 · Member activity · RM 111.75
App session
2026-03-24 · OPLUMO Outlet 9
Points credited
2026-03-12 · Member activity · RM 126.65
Win-back campaign delivered
2026-02-28 · OPLUMO Outlet 9
Outlet purchase
2026-02-16 · Member activity · RM 141.55
Points credited
2026-02-04 · OPLUMO Outlet 9
Outlet purchase
2026-01-23 · Member activity · RM 156.45