Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 04739
VM0004739Goldmember4739@example.test · +601110004739 · Preferred outlet: OPLUMO Outlet 14
WeekendApp User
Consent Status
Opted In
Points Balance
2,966
Current loyalty balance
Lifetime Spend
RM 3,708
Across 45 visits
Total Visits
45
Since 2024-04-22
Average Order Value
RM 73
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
108d
2026-06-23
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,966 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-23 · OPLUMO Outlet 14
Outlet purchase
2026-06-11 · Member activity · RM 54.75
App session
2026-05-30 · OPLUMO Outlet 14
Points credited
2026-05-18 · Member activity · RM 62.05
Win-back campaign delivered
2026-05-06 · OPLUMO Outlet 14
Outlet purchase
2026-04-24 · Member activity · RM 69.35
Points credited
2026-04-12 · OPLUMO Outlet 14
Outlet purchase
2026-03-31 · Member activity · RM 76.65