Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 04719
VM0004719Silvermember4719@example.test · +601110004719 · Preferred outlet: OPLUMO Outlet 11
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,041
Current loyalty balance
Lifetime Spend
RM 1,302
Across 19 visits
Total Visits
19
Since 2025-09-13
Average Order Value
RM 79
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
67d
2026-08-03
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,041 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-03 · OPLUMO Outlet 11
Outlet purchase
2026-07-22 · Member activity · RM 59.25
App session
2026-07-10 · OPLUMO Outlet 11
Points credited
2026-06-28 · Member activity · RM 67.15
Win-back campaign delivered
2026-06-16 · OPLUMO Outlet 11
Outlet purchase
2026-06-04 · Member activity · RM 75.05
Points credited
2026-05-23 · OPLUMO Outlet 11
Outlet purchase
2026-05-11 · Member activity · RM 82.95