Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 04715
VM0004715Silvermember4715@example.test · +601110004715 · Preferred outlet: OPLUMO Outlet 7
WeekendApp User
Consent Status
Opted In
Points Balance
1,364
Current loyalty balance
Lifetime Spend
RM 1,706
Across 22 visits
Total Visits
22
Since 2025-04-05
Average Order Value
RM 76
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
174d
2026-04-18
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,364 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-18 · OPLUMO Outlet 7
Outlet purchase
2026-04-06 · Member activity · RM 57.00
App session
2026-03-25 · OPLUMO Outlet 7
Points credited
2026-03-13 · Member activity · RM 64.60
Win-back campaign delivered
2026-03-01 · OPLUMO Outlet 7
Outlet purchase
2026-02-17 · Member activity · RM 72.20
Points credited
2026-02-05 · OPLUMO Outlet 7
Outlet purchase
2026-01-24 · Member activity · RM 79.80