Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 04655
VM0004655Silvermember4655@example.test · +601110004655 · Preferred outlet: OPLUMO Outlet 15
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
1,828
Current loyalty balance
Lifetime Spend
RM 2,285
Across 18 visits
Total Visits
18
Since 2025-07-22
Average Order Value
RM 114
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
138d
2026-05-24
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,828 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-24 · OPLUMO Outlet 15
Outlet purchase
2026-05-12 · Member activity · RM 85.50
App session
2026-04-30 · OPLUMO Outlet 15
Points credited
2026-04-18 · Member activity · RM 96.90
Win-back campaign delivered
2026-04-06 · OPLUMO Outlet 15
Outlet purchase
2026-03-25 · Member activity · RM 108.30
Points credited
2026-03-13 · OPLUMO Outlet 15
Outlet purchase
2026-03-01 · Member activity · RM 119.70