Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
H0
Hakim 04640
VM0004640Silvermember4640@example.test · +601110004640 · Preferred outlet: OPLUMO Outlet 17
High ValueWeekend
Consent Status
Opted In
Points Balance
1,285
Current loyalty balance
Lifetime Spend
RM 1,606
Across 12 visits
Total Visits
12
Since 2026-01-15
Average Order Value
RM 172
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
69d
2026-08-01
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,285 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-01 · OPLUMO Outlet 17
Outlet purchase
2026-07-20 · Member activity · RM 129.00
App session
2026-07-08 · OPLUMO Outlet 17
Points credited
2026-06-26 · Member activity · RM 146.20
Win-back campaign delivered
2026-06-14 · OPLUMO Outlet 17
Outlet purchase
2026-06-02 · Member activity · RM 163.40
Points credited
2026-05-21 · OPLUMO Outlet 17
Outlet purchase
2026-05-09 · Member activity · RM 180.60