Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 04631
VM0004631Silvermember4631@example.test · +601110004631 · Preferred outlet: OPLUMO Outlet 8
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
2,122
Current loyalty balance
Lifetime Spend
RM 2,653
Across 23 visits
Total Visits
23
Since 2025-04-04
Average Order Value
RM 110
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
157d
2026-05-05
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,122 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-05 · OPLUMO Outlet 8
Outlet purchase
2026-04-23 · Member activity · RM 82.50
App session
2026-04-11 · OPLUMO Outlet 8
Points credited
2026-03-30 · Member activity · RM 93.50
Win-back campaign delivered
2026-03-18 · OPLUMO Outlet 8
Outlet purchase
2026-03-06 · Member activity · RM 104.50
Points credited
2026-02-22 · OPLUMO Outlet 8
Outlet purchase
2026-02-10 · Member activity · RM 115.50