Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 04611
VM0004611Membermember4611@example.test · +601110004611 · Preferred outlet: OPLUMO Outlet 5
WeekendApp User
Consent Status
Opted In
Points Balance
83
Current loyalty balance
Lifetime Spend
RM 105
Across 3 visits
Total Visits
3
Since 2026-04-14
Average Order Value
RM 37
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
142d
2026-05-20
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
83 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-20 · OPLUMO Outlet 5
Outlet purchase
2026-05-08 · Member activity · RM 27.75
App session
2026-04-26 · OPLUMO Outlet 5
Points credited
2026-04-14 · Member activity · RM 31.45
Win-back campaign delivered
2026-04-02 · OPLUMO Outlet 5
Outlet purchase
2026-03-21 · Member activity · RM 35.15
Points credited
2026-03-09 · OPLUMO Outlet 5
Outlet purchase
2026-02-25 · Member activity · RM 38.85