Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 04610
VM0004610Membermember4610@example.test · +601110004610 · Preferred outlet: OPLUMO Outlet 4
LunchNew Joiner
Consent Status
Opted In
Points Balance
565
Current loyalty balance
Lifetime Spend
RM 707
Across 11 visits
Total Visits
11
Since 2025-12-12
Average Order Value
RM 72
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
121d
2026-06-10
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
565 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-10 · OPLUMO Outlet 4
Outlet purchase
2026-05-29 · Member activity · RM 54.00
App session
2026-05-17 · OPLUMO Outlet 4
Points credited
2026-05-05 · Member activity · RM 61.20
Win-back campaign delivered
2026-04-23 · OPLUMO Outlet 4
Outlet purchase
2026-04-11 · Member activity · RM 68.40
Points credited
2026-03-30 · OPLUMO Outlet 4
Outlet purchase
2026-03-18 · Member activity · RM 75.60