Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 04598
VM0004598Silvermember4598@example.test · +601110004598 · Preferred outlet: OPLUMO Outlet 9
App UserFamily
Consent Status
Opted In
Points Balance
1,501
Current loyalty balance
Lifetime Spend
RM 1,877
Across 13 visits
Total Visits
13
Since 2025-12-07
Average Order Value
RM 166
Member AOV
Preferred Outlet
OPLUMO Outlet 9
Most visited location
Last Visit
90d
2026-07-11
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,501 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-11 · OPLUMO Outlet 9
Outlet purchase
2026-06-29 · Member activity · RM 124.50
App session
2026-06-17 · OPLUMO Outlet 9
Points credited
2026-06-05 · Member activity · RM 141.10
Win-back campaign delivered
2026-05-24 · OPLUMO Outlet 9
Outlet purchase
2026-05-12 · Member activity · RM 157.70
Points credited
2026-04-30 · OPLUMO Outlet 9
Outlet purchase
2026-04-18 · Member activity · RM 174.30