Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 04595
VM0004595Membermember4595@example.test · +601110004595 · Preferred outlet: OPLUMO Outlet 6
WeekendApp User
Consent Status
Opted In
Points Balance
843
Current loyalty balance
Lifetime Spend
RM 1,054
Across 11 visits
Total Visits
11
Since 2026-02-10
Average Order Value
RM 88
Member AOV
Preferred Outlet
OPLUMO Outlet 6
Most visited location
Last Visit
61d
2026-08-09
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
843 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-09 · OPLUMO Outlet 6
Outlet purchase
2026-07-28 · Member activity · RM 66.00
App session
2026-07-16 · OPLUMO Outlet 6
Points credited
2026-07-04 · Member activity · RM 74.80
Win-back campaign delivered
2026-06-22 · OPLUMO Outlet 6
Outlet purchase
2026-06-10 · Member activity · RM 83.60
Points credited
2026-05-29 · OPLUMO Outlet 6
Outlet purchase
2026-05-17 · Member activity · RM 92.40