Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 04587
VM0004587Silvermember4587@example.test · +601110004587 · Preferred outlet: OPLUMO Outlet 15
WeekendApp User
Consent Status
Opted In
Points Balance
1,548
Current loyalty balance
Lifetime Spend
RM 1,935
Across 24 visits
Total Visits
24
Since 2025-07-09
Average Order Value
RM 67
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
43d
2026-08-27
App Status
Installed
OPLUMO App relationship
Member Status
Active
Silver tier
Membership & rewards
Silver member
1,548 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-08-27 · OPLUMO Outlet 15
Outlet purchase
2026-08-15 · Member activity · RM 50.25
App session
2026-08-03 · OPLUMO Outlet 15
Points credited
2026-07-22 · Member activity · RM 56.95
Win-back campaign delivered
2026-07-10 · OPLUMO Outlet 15
Outlet purchase
2026-06-28 · Member activity · RM 63.65
Points credited
2026-06-16 · OPLUMO Outlet 15
Outlet purchase
2026-06-04 · Member activity · RM 70.35