Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 04575
VM0004575Silvermember4575@example.test · +601110004575 · Preferred outlet: OPLUMO Outlet 3
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
2,303
Current loyalty balance
Lifetime Spend
RM 2,880
Across 30 visits
Total Visits
30
Since 2024-11-25
Average Order Value
RM 77
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
161d
2026-05-01
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,303 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-01 · OPLUMO Outlet 3
Outlet purchase
2026-04-19 · Member activity · RM 57.75
App session
2026-04-07 · OPLUMO Outlet 3
Points credited
2026-03-26 · Member activity · RM 65.45
Win-back campaign delivered
2026-03-14 · OPLUMO Outlet 3
Outlet purchase
2026-03-02 · Member activity · RM 73.15
Points credited
2026-02-18 · OPLUMO Outlet 3
Outlet purchase
2026-02-06 · Member activity · RM 80.85