Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 04551
VM0004551Silvermember4551@example.test · +601110004551 · Preferred outlet: OPLUMO Outlet 13
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,135
Current loyalty balance
Lifetime Spend
RM 2,669
Across 25 visits
Total Visits
25
Since 2025-03-05
Average Order Value
RM 111
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
151d
2026-05-11
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,135 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-11 · OPLUMO Outlet 13
Outlet purchase
2026-04-29 · Member activity · RM 83.25
App session
2026-04-17 · OPLUMO Outlet 13
Points credited
2026-04-05 · Member activity · RM 94.35
Win-back campaign delivered
2026-03-24 · OPLUMO Outlet 13
Outlet purchase
2026-03-12 · Member activity · RM 105.45
Points credited
2026-02-28 · OPLUMO Outlet 13
Outlet purchase
2026-02-16 · Member activity · RM 116.55