Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 00455
VM0000455Silvermember455@example.test · +601110000455 · Preferred outlet: OPLUMO Outlet 14
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,852
Current loyalty balance
Lifetime Spend
RM 2,316
Across 18 visits
Total Visits
18
Since 2025-10-13
Average Order Value
RM 103
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
55d
2026-08-15
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,852 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-15 · OPLUMO Outlet 14
Outlet purchase
2026-08-03 · Member activity · RM 77.25
App session
2026-07-22 · OPLUMO Outlet 14
Points credited
2026-07-10 · Member activity · RM 87.55
Win-back campaign delivered
2026-06-28 · OPLUMO Outlet 14
Outlet purchase
2026-06-16 · Member activity · RM 97.85
Points credited
2026-06-04 · OPLUMO Outlet 14
Outlet purchase
2026-05-23 · Member activity · RM 108.15