Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
A0
Arun 04540
VM0004540Goldmember4540@example.test · +601110004540 · Preferred outlet: OPLUMO Outlet 2
DeliveryBirthday Soon
Consent Status
Opted In
Points Balance
2,931
Current loyalty balance
Lifetime Spend
RM 3,664
Across 33 visits
Total Visits
33
Since 2024-12-26
Average Order Value
RM 108
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
76d
2026-07-25
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
2,931 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-25 · OPLUMO Outlet 2
Outlet purchase
2026-07-13 · Member activity · RM 81.00
App session
2026-07-01 · OPLUMO Outlet 2
Points credited
2026-06-19 · Member activity · RM 91.80
Win-back campaign delivered
2026-06-07 · OPLUMO Outlet 2
Outlet purchase
2026-05-26 · Member activity · RM 102.60
Points credited
2026-05-14 · OPLUMO Outlet 2
Outlet purchase
2026-05-02 · Member activity · RM 113.40