Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 04499
VM0004499Silvermember4499@example.test · +601110004499 · Preferred outlet: OPLUMO Outlet 12
WeekendApp User
Consent Status
Opted In
Points Balance
2,085
Current loyalty balance
Lifetime Spend
RM 2,607
Across 31 visits
Total Visits
31
Since 2025-02-08
Average Order Value
RM 77
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
68d
2026-08-02
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
2,085 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-02 · OPLUMO Outlet 12
Outlet purchase
2026-07-21 · Member activity · RM 57.75
App session
2026-07-09 · OPLUMO Outlet 12
Points credited
2026-06-27 · Member activity · RM 65.45
Win-back campaign delivered
2026-06-15 · OPLUMO Outlet 12
Outlet purchase
2026-06-03 · Member activity · RM 73.15
Points credited
2026-05-22 · OPLUMO Outlet 12
Outlet purchase
2026-05-10 · Member activity · RM 80.85