Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 04463
VM0004463Goldmember4463@example.test · +601110004463 · Preferred outlet: OPLUMO Outlet 10
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
3,851
Current loyalty balance
Lifetime Spend
RM 4,815
Across 26 visits
Total Visits
26
Since 2025-01-25
Average Order Value
RM 180
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
172d
2026-04-20
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,851 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-20 · OPLUMO Outlet 10
Outlet purchase
2026-04-08 · Member activity · RM 135.00
App session
2026-03-27 · OPLUMO Outlet 10
Points credited
2026-03-15 · Member activity · RM 153.00
Win-back campaign delivered
2026-03-03 · OPLUMO Outlet 10
Outlet purchase
2026-02-19 · Member activity · RM 171.00
Points credited
2026-02-07 · OPLUMO Outlet 10
Outlet purchase
2026-01-26 · Member activity · RM 189.00