Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 04439
VM0004439Silvermember4439@example.test · +601110004439 · Preferred outlet: OPLUMO Outlet 3
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,257
Current loyalty balance
Lifetime Spend
RM 2,822
Across 39 visits
Total Visits
39
Since 2024-07-06
Average Order Value
RM 73
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
141d
2026-05-21
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,257 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-21 · OPLUMO Outlet 3
Outlet purchase
2026-05-09 · Member activity · RM 54.75
App session
2026-04-27 · OPLUMO Outlet 3
Points credited
2026-04-15 · Member activity · RM 62.05
Win-back campaign delivered
2026-04-03 · OPLUMO Outlet 3
Outlet purchase
2026-03-22 · Member activity · RM 69.35
Points credited
2026-03-10 · OPLUMO Outlet 3
Outlet purchase
2026-02-26 · Member activity · RM 76.65