Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 04427
VM0004427Silvermember4427@example.test · +601110004427 · Preferred outlet: OPLUMO Outlet 8
WeekendApp User
Consent Status
Opted In
Points Balance
1,913
Current loyalty balance
Lifetime Spend
RM 2,392
Across 18 visits
Total Visits
18
Since 2025-06-15
Average Order Value
RM 124
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
175d
2026-04-17
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,913 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-17 · OPLUMO Outlet 8
Outlet purchase
2026-04-05 · Member activity · RM 93.00
App session
2026-03-24 · OPLUMO Outlet 8
Points credited
2026-03-12 · Member activity · RM 105.40
Win-back campaign delivered
2026-02-28 · OPLUMO Outlet 8
Outlet purchase
2026-02-16 · Member activity · RM 117.80
Points credited
2026-02-04 · OPLUMO Outlet 8
Outlet purchase
2026-01-23 · Member activity · RM 130.20