Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 04407
VM0004407Goldmember4407@example.test · +601110004407 · Preferred outlet: OPLUMO Outlet 5
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,720
Current loyalty balance
Lifetime Spend
RM 3,401
Across 22 visits
Total Visits
22
Since 2025-05-02
Average Order Value
RM 125
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
147d
2026-05-15
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,720 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-15 · OPLUMO Outlet 5
Outlet purchase
2026-05-03 · Member activity · RM 93.75
App session
2026-04-21 · OPLUMO Outlet 5
Points credited
2026-04-09 · Member activity · RM 106.25
Win-back campaign delivered
2026-03-28 · OPLUMO Outlet 5
Outlet purchase
2026-03-16 · Member activity · RM 118.75
Points credited
2026-03-04 · OPLUMO Outlet 5
Outlet purchase
2026-02-20 · Member activity · RM 131.25