Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 04395
VM0004395Goldmember4395@example.test · +601110004395 · Preferred outlet: OPLUMO Outlet 10
WeekendApp User
Consent Status
Opted In
Points Balance
4,160
Current loyalty balance
Lifetime Spend
RM 5,201
Across 33 visits
Total Visits
33
Since 2024-09-16
Average Order Value
RM 159
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
177d
2026-04-15
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
4,160 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-15 · OPLUMO Outlet 10
Outlet purchase
2026-04-03 · Member activity · RM 119.25
App session
2026-03-22 · OPLUMO Outlet 10
Points credited
2026-03-10 · Member activity · RM 135.15
Win-back campaign delivered
2026-02-26 · OPLUMO Outlet 10
Outlet purchase
2026-02-14 · Member activity · RM 151.05
Points credited
2026-02-02 · OPLUMO Outlet 10
Outlet purchase
2026-01-21 · Member activity · RM 166.95