Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 04371
VM0004371Silvermember4371@example.test · +601110004371 · Preferred outlet: OPLUMO Outlet 3
WeekendApp User
Consent Status
Opted In
Points Balance
1,914
Current loyalty balance
Lifetime Spend
RM 2,393
Across 31 visits
Total Visits
31
Since 2025-01-23
Average Order Value
RM 79
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
84d
2026-07-17
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,914 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-17 · OPLUMO Outlet 3
Outlet purchase
2026-07-05 · Member activity · RM 59.25
App session
2026-06-23 · OPLUMO Outlet 3
Points credited
2026-06-11 · Member activity · RM 67.15
Win-back campaign delivered
2026-05-30 · OPLUMO Outlet 3
Outlet purchase
2026-05-18 · Member activity · RM 75.05
Points credited
2026-05-06 · OPLUMO Outlet 3
Outlet purchase
2026-04-24 · Member activity · RM 82.95