Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 04335
VM0004335Goldmember4335@example.test · +601110004335 · Preferred outlet: OPLUMO Outlet 1
Birthday SoonLunch
Consent Status
Opted In
Points Balance
3,205
Current loyalty balance
Lifetime Spend
RM 4,007
Across 33 visits
Total Visits
33
Since 2024-09-18
Average Order Value
RM 113
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
175d
2026-04-17
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,205 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-17 · OPLUMO Outlet 1
Outlet purchase
2026-04-05 · Member activity · RM 84.75
App session
2026-03-24 · OPLUMO Outlet 1
Points credited
2026-03-12 · Member activity · RM 96.05
Win-back campaign delivered
2026-02-28 · OPLUMO Outlet 1
Outlet purchase
2026-02-16 · Member activity · RM 107.35
Points credited
2026-02-04 · OPLUMO Outlet 1
Outlet purchase
2026-01-23 · Member activity · RM 118.65