Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 00431
VM0000431Goldmember431@example.test · +601110000431 · Preferred outlet: OPLUMO Outlet 7
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,554
Current loyalty balance
Lifetime Spend
RM 3,193
Across 44 visits
Total Visits
44
Since 2024-03-21
Average Order Value
RM 71
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
158d
2026-05-04
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,554 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-04 · OPLUMO Outlet 7
Outlet purchase
2026-04-22 · Member activity · RM 53.25
App session
2026-04-10 · OPLUMO Outlet 7
Points credited
2026-03-29 · Member activity · RM 60.35
Win-back campaign delivered
2026-03-17 · OPLUMO Outlet 7
Outlet purchase
2026-03-05 · Member activity · RM 67.45
Points credited
2026-02-21 · OPLUMO Outlet 7
Outlet purchase
2026-02-09 · Member activity · RM 74.55