Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 04299
VM0004299Silvermember4299@example.test · +601110004299 · Preferred outlet: OPLUMO Outlet 16
WeekendApp User
Consent Status
Opted Out
Points Balance
1,322
Current loyalty balance
Lifetime Spend
RM 1,653
Across 13 visits
Total Visits
13
Since 2026-01-07
Average Order Value
RM 147
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
59d
2026-08-11
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,322 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-11 · OPLUMO Outlet 16
Outlet purchase
2026-07-30 · Member activity · RM 110.25
App session
2026-07-18 · OPLUMO Outlet 16
Points credited
2026-07-06 · Member activity · RM 124.95
Win-back campaign delivered
2026-06-24 · OPLUMO Outlet 16
Outlet purchase
2026-06-12 · Member activity · RM 139.65
Points credited
2026-05-31 · OPLUMO Outlet 16
Outlet purchase
2026-05-19 · Member activity · RM 154.35