Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 04295
VM0004295Silvermember4295@example.test · +601110004295 · Preferred outlet: OPLUMO Outlet 12
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,010
Current loyalty balance
Lifetime Spend
RM 1,263
Across 9 visits
Total Visits
9
Since 2026-01-13
Average Order Value
RM 143
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
125d
2026-06-06
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,010 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-06 · OPLUMO Outlet 12
Outlet purchase
2026-05-25 · Member activity · RM 107.25
App session
2026-05-13 · OPLUMO Outlet 12
Points credited
2026-05-01 · Member activity · RM 121.55
Win-back campaign delivered
2026-04-19 · OPLUMO Outlet 12
Outlet purchase
2026-04-07 · Member activity · RM 135.85
Points credited
2026-03-26 · OPLUMO Outlet 12
Outlet purchase
2026-03-14 · Member activity · RM 150.15