Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 04247
VM0004247Goldmember4247@example.test · +601110004247 · Preferred outlet: OPLUMO Outlet 15
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,414
Current loyalty balance
Lifetime Spend
RM 3,018
Across 27 visits
Total Visits
27
Since 2025-05-06
Average Order Value
RM 113
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
53d
2026-08-17
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
2,414 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-17 · OPLUMO Outlet 15
Outlet purchase
2026-08-05 · Member activity · RM 84.75
App session
2026-07-24 · OPLUMO Outlet 15
Points credited
2026-07-12 · Member activity · RM 96.05
Win-back campaign delivered
2026-06-30 · OPLUMO Outlet 15
Outlet purchase
2026-06-18 · Member activity · RM 107.35
Points credited
2026-06-06 · OPLUMO Outlet 15
Outlet purchase
2026-05-25 · Member activity · RM 118.65